Understanding What Truly Engages
Start with real moments from your audience’s day: pressures, hopes, tiny frictions. Map their jobs-to-be-done and emotional triggers. Then craft content that solves one immediate problem. Relevance multiplies attention because people feel seen, not targeted or lectured.
Understanding What Truly Engages
Go beyond impressions. Watch dwell time, saves, return visits, replies, and shares with personal notes attached. These show genuine resonance, not vanity. Track baselines, set hypotheses, and review weekly so you can refine topics before investing at scale.
